In the kitchen


To demonstrate IKEA kitchens, inspire people with features
and smart solutions for everyday living.


We created an interactive story online where visitors could travel
through the kitchens by transmigrating from one character to another
and see functional features from different perspectives: with the eyes
of a grandma, a three-year-old, a cat and even a fly.


As of September 2012
35,468 visitors took a dive in aquarium by transmigrating into a fish;
139,526 slept on the kitchen floor by transmigrating into a dog;
45,313 flew in the kitchen as a fly;
104,768 performed a kitchen dance;
mixed 113,137 cocktails
and discovered 1,391,188 IKEA kitchen features.

Experience is now offline.

Website screenshots