To support Back 2 School promo by inventing promo codes distribution instrument that would allow students to get a discount from electronics retailer mvideo.ru.
We created a site where anyone could weigh his or her brain by putting head on a keyboard. After the weighing process the user needed to share his or her brain weight to get a promocode.
Besides that, unique combination of keys pressed by users’ heads during weighing, were extracted to a special Twitter account @massa_mysley.
The project was just launched and the site is still on air.