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Visit Design Advice (in Russian) sovet.ikea.ru

Problem

Russians don't ask interior designers for help: it's seen as inappropriate for small apartments, expensive and over the top.

IKEA POV

But for IKEA interior design is about solving practical problems. All you need is a good idea.

Solution

To bring these ideas to people we approached design students and offered them their very first experience of solving real life problems.

We created a web platform for these designers to tackle problems of real people.

People describe problem and set their budgets. These scenarios are distributed among the designers and solved using IKEA products.