Russians don't ask interior designers for help: it's seen as inappropriate for small apartments, expensive and over the top.
But for IKEA interior design is about solving practical problems. All you need is a good idea.
To bring these ideas to people we approached design students and offered them their very first experience of solving real life problems.
We created a web platform for these designers to tackle problems of real people.
People describe problem and set their budgets. These scenarios are distributed among the designers and solved using IKEA products.