Problem:
Driving new Audi TT is so cosmic that
showing commercials was not enough.

To let experience the car we made something
simple and unexpected. We applied 4DX
movie technologies to advertising.


Second by second we synced Audi TT
commercial with special effects (seats heave,
roll, pitch, fog, wind, strobe) available in 4DX
movie theaters.

More than 70K participated in the Audi TT
cinema test drive.